Entrepreneurship Wednesday: Memo to Entrepreneurs: Don't Become Isolated

Written by Alfred Edmond, Jr. on June 30, 2010 | Print Blog

Memo To Entrepreneurs: Don’t Become Isolated

Four keys to staying visible and connected despite the demands of running your business

Events such as the Black Enterprise Entrepreneurs Conference are important opportunities to gather informationa and build your network. (Photo by Lonnie C. Major)

One of the biggest threats to successful entrepreneurship is isolation. Many entrepreneurs get so caught up in the day-to-day demands of running their businesses that they lose contact with the customers, clients, prospects, experts, influencers and other people and organizations that can be critical sources of resources and information. Don't let this happen to you. It's important to keep your eye on the ball when it comes to the internal operations of your business, but if you allow yourself to totally disappear into the day-to-day running of your enterprise, soon, your prospects, customers and revenues will vanish, too.

Read Industry and Trade Publications
Subscribe to and read trade publications, whether digital or print, for business and industry. This includes books, newsletters, magazines, blogs and websites. There are almost no businesses that do not have at least one how-to book on the ins and outs of success in that industry. Make a point of using these resources to identify and reach others in your industry, with the goal of speaking with one colleague, expert, client or key influencer in your industry each week, and having at least one face-to-face appointment (over coffee, a meal or drinks would be nice) each month.

Check out more of this article on www.blackenterprise.com

Keep the Faith!

Until next time,
~E