Written by Gregg Smith on May 25, 2010 on http://www.blackenterprise.com/
Could Gender Quotas Work in Corporate America?
A policy of one German company would be a tough sell in the U.S., despite the lack of women execs
Milestone for gender equality: Ann Mulcahy passed the Xerox CEO baton to Ursula Burns
In 1968, Virginia Slims cigarette ads celebrated a tradition defying generation of American women with “You’ve come a long way, baby.” Over 40 years later, we are still debating if we have bridged the gender gap.
Recently, Bloomberg News Anchor Lori Rothman asked me about gender quotas and if I thought they would be successful in the United States. Her question was primed by Deutsche Telekom, which markets its phone under the T-Mobile banner in the United States, and its decision to introduce gender quotas in the management ranks. Noting that 60 percent of business graduates in Germany are currently women, the company has mandated 30 percent upper and middle management jobs be filled with women by 2015. “It is a matter of social fairness and a categorical necessity for our success that we develop more women managers,” said Rene Oberman, CEO of Deutsche Telekom.
Thomas Sattelberger, Deutsche Telekom’s chief human personnel officer said, “A glass ceiling is however clearly still stopping too many talented females from making it to the top. Introducing the women’s quota will enable us to break through this ceiling.”
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Keep the Faith!
Until next time,
~E
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